Serafina’s Story began with a challenge—and a lot of love. At just 11 years old, Serafina was diagnosed with Juvenile Idiopathic Arthritis (JIA), a condition that made everyday products feel like anything but self-care. Most skincare and haircare would irritate her skin, trigger flare-ups, or simply didn’t feel safe. So, with determination and heart, Serafina teamed up with her mom to create something better.

Together, they began formulating gentle, effective, all-natural products that worked with the body, not against it. What started as a personal mission became something so much bigger—a line of clean beauty and wellness essentials made for all hair and skin types, including a dedicated line for joint and muscle relief. Every product is thoughtfully crafted with ingredients like aloe, shea, hemp, and botanicals to soothe, nourish, and restore.

At Serafina’s Story, we believe that self-care should be safe, inclusive, and empowering—because when you’ve been through the hard stuff, you deserve products that actually feel good.

This is more than skincare and haircare. This is Serafina’s Story—and now, it’s part of yours.